We’re reporting live from sunny New Jersey, where a beautiful day has just emerged as we prepare to honor the 2021 class of B2B Innovators. It’s supposed to be sunny and bright, with an expected high of eighty-fiv — wait, what’s this? Are you getting this?

A massive black cloud just covered the sky, and massive bolts of lightning are striking all around us. There’s only one explanation for this weather: The 26 marketing and sales practitioners have taken the industry by storm!

The B2B Innovator Awards, hosted by Demand Gen Report (DGR), were designed to honor the brightest and most inventive minds in B2B. Now in its fifth year, the awards recognize some of the most progressive marketing and sales practitioners who are creatively and effectively engaging prospective customers and meeting buyers’ needs.

2020 brought a lot of uncertainty but one thing is for sure: B2B marketing and sales professionals rose to the occasion with agility, creativity and tons of innovative ideas to keep the wheels turning at their organizations.

Read on to gain inside access to the 26 winners and their accomplishments. With categories that range from Generation Z Trailblazers to SMB Maestros, it’s time to meet the folks who rolled with the Covid-19 pandemic’s punches and moved B2B forward. Let’s dive in.