2021

Buyer-Focused Marketers

Tabitha Adams

TabithaAdams_Company

Sr. Manager, Performance Marketing & Enablement, Slalom

Previously Integrate’s Sr. Manager, Demand Marketing, Tabitha Adams was a key collaborator and program lead in Integrate’s Precision Demand Marketing (PDM) strategy, leading the way in how Integrate positions the benefits of a buyer-driven strategy through marketing’s maturity toward PDM. She led the development of a buyer-driven journey that emphasized the importance of centering the buyer experience on complimentary voices within the analyst and customer communities. Initiatives helped engage buyers with analyst commentary, conversational videos and a live demo series. She also led the launch of persona-based segmentation and personalization for outbound marketing, helping get Integrate closer to a buyer-focused marketing strategy.

In addition, Adams empowers her team and other women in the B2B marketing space to make an impact on buyers’ journeys, providing frameworks and coaching them on how to advance their marketing careers. She also leads the creation of mentorship-related content for Women In Revenue and openly speaks at various events through the marketing community and her involvement with UCI’s Dean’s Leadership Circle to empower women who are entering the marketing field.

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