Vertical Virtuosos

Beth McCluskey


Sr. Director of Marketing, RAIN Group

Beth McCluskey played a crucial role in spearheading the marketing strategy around the company’s pivot and growth throughout 2020. Before the Covid-19 pandemic, the sales training industry was still focused on in-person training for in-person selling.

McCluskey led a complex multichannel approach to educate RAIN Group’s prospects through the development, design and promotion of several assets, including 28 blog posts on virtual selling, 115 emails promoting virtual selling assets, several books, webinars and seminars, white papers, checklists, toolkits, research reports and slide shares, to name a few.

Over the last year, she used every tool in her belt — copywriting, design, strategy, web development, platform integration and SEO — to support her organization in attracting new customers and thriving during the Covid-19 pandemic.

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