Anh Dang helped Alation reduce wasted spend, increase SDR productivity/efficiency and drive pipeline and revenue for the sales team. She has been laser-focused on optimizing the best channels through data-driven budget re-allocation, continuous testing and bringing fresh new ideas to the team.

Through the above initiatives, Anh has generated $37 million in pipeline for the sales team from all performance marketing channels and increased pipeline by 14% quarter-over-quarter while decreasing spend by 18%. She also doubled conversion rates for landing pages through extensive A/B CRO testing, optimized lead quality that led to a 70% increase in MQL to sales accepted lead (SAL) conversion rates and saw a 14% increase in overall performance marketing SALs for the sales team.