Using a mythical creature theme, the quiz is aptly titled: Think These 5 AP Opportunities Are Myths? The creative theme is carried through in the content itself, as well as the visuals, so the audience can learn something new in a fun and interactive way. At the end of the quiz, participants receive a result telling them their level of opportunity — from “Skeptics” to “Cryptozoologists.” In addition, they can click through to additional content that can help them on their journey towards 100% AP automation.
Although the quiz is primarily being used for email and social campaigns, it also played a role in a strategy around Bottomline’s presence at a trade show. The quiz ran at the booth to encourage booth attendance and engagement with onsite experts. Due to the event’s October date, and the use of a vampire in the quiz, the company implemented a fun Halloween theme, including an in-booth Bloody Mary bar.