A panel of five judges featuring industry experts, influencers and one ALE executive was established to assess the nominations and select the honorees. The judges promoted both the call for nominations and the award winners through their networks of 90,000-plus connections.
Leveraging the industry influencers was key to the program’s success, as tapping into their networks helped amplify results on a limited budget. A custom-built, interactive landing page was the destination for both phases of the campaign. After the nomination period closed and honorees were selected, www.itvanguardawards.com was refreshed to showcase the 11 Vanguard Award winners along with judges’ commentary about industry.