The group selected six topics and built a marketing campaign to help educate and empower customers on how SAP Concur could help to drive business value in these key areas. SAP Concur turned to their demand generation agency, Spear Marketing Group, to write, design and build a series of emails that would be visually engaging, provide helpful content and spur customers to take specific actions designed to increase the value they get from SAP Concur.
The Spear team developed a unique, visual theme for the campaign that was engaging and different from other SAP customer communications and yet consistent with the SAP brand.
The emails were designed and built using responsive design methods and deployed within Gainsight, SAP’s customer success software.
