The Finnys

Audio Content

Podcasts Reveal Stories From Road Warriors

Lola.com, a solution to manage, book and report on business travel, launched three podcasts to educate listeners on a variety of topics in the past year. All three podcasts launched across six platforms: iTunes, Stitcher, Spotify, Google Play, Blubrry and Overcast. Lola.com uses the Podbean podcasting platform for hosting and analytics to capture downloads.

The Road Warrior Radio is hosted by Ryan Ball, VP of Sales at Lola.com. The series was created for sales execs, entrepreneurs and project managers who spend a good chunk of time hustling on the road. Guests have included Harvard professors, Emmy-award winning directors and serial founders. To date, the episodes feature conversations with other road warriors, providing tips for staying productive while away from the office.

Lola.com CMO Jeanne Hopkins launched her Table Fries Podcast in March 2019. The series highlights the diverse group of women at Lola.com who are engineers, product managers, service managers, sales leaders and marketing folks, and make up a team of female powerhouses. They share their unique backgrounds, experiences, quirky hobbies and the winding paths of their careers.

In Netflix-style binge fashion, Lola.com released Season 1 (six episodes) of a new podcast with Host and CEO of Lola.com, Mike Volpe, in May 2019. The Agile Operations Podcast is now more than 20 episodes strong. Volpe rallied some of the top names in business as they shared their “outside of the box” stories and perspectives.

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Podcasts are popular in the consumer world, but don’t overlook their potential to engage B2B audiences. 

Sharing Business Intelligence & Expertise Through Podcasts

vAuto provides innovative technology, tools and business intelligence to thousands of dealerships across the United States and Canada.

The overall goal and purpose for the podcast was to engage and educate prospects and clients by promoting topics relating to the new car, used car and wholesale sectors with guest speakers from across the industry. The average podcast episode lasts 15 to 25 minutes. 

Once a podcast episode is published on the SoundCloud hosting site, the company emails the episode to contacts in its database and shares it on its website, LinkedIn, Twitter and Facebook. Internal vAuto team members receive a customized message and graphic to post on their social media accounts. vAuto also uses website interstitials and website banners to drive people to the podcast.

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Podcasts don’t need to be long to be effective.