The Finnys

Agency
Partnership

How ABM Helped Drive Organic Growth & New-Logo Acquisition

GTT, a Fortune 50 company and cloud networking provider, had been expanding its share of the global telecom market primarily through acquisitions. A new group of marketing leaders at the company introduced a plan for organic growth, which meant investing in large-scale marketing and demand generation initiatives. GTT partnered with Intelligent Demand to help them bring technology and the strategy together in a way that would turn marketing into a significant driver of pipeline opportunity and revenue.

GTT tapped Intelligent Demand to help:

  • Design and execute a complex demand gen campaign that would generate new leads, while also helping GTT stand out from its competitors, leading with SD-WAN.
  • Develop a technology infrastructure that would work with GTT's custom CRM and support more sophisticated ABM campaigns at scale.
  • Implement a marketing automation platform and content experience environment to nurture leads, and drive pipeline opportunity and revenue.

GTT successfully built an infrastructure to support complex demand generation and ABM programs. GTT can now evolve and scale as they move from low ABM maturity to high ABM maturity, and they can attribute revenue and pipeline to marketing activity. 

playback point

Marketing automation and content are a powerful pair to fuel ABM success.

Publisher Partnership Helps Build Credibility & Clout

Medtronica provider of medical technology, services and solutions, has had a five-year partnership with Harvard Business Review (HBR). This relationship has broadened perceptions of Medtronic by delivering trusted thought leadership, driving high-value opt-ins and creating new conversations with healthcare leaders.

Using an omnichannel approach and strong metrics that inform nimble program calibration, Medtronic’s mix of organic and paid social, digital, email and internal engagement tactics has driven high traffic volume and conversions.  

The omnichannel campaign combines content and ideas from a highly regarded business and strategy publisher and medical technology company thought leader that continues to bring new ideas to healthcare leaders. 

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Aligning your brand with a well-known publication adds instant credibility to your content.