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Annual Report Takes Innovative Approach To Data Collection

Clio is a provider of cloud-based legal technology, and its goal is to help lawyers be more client-centered and effective in their day-to-day operations. Since 2016, Clio has used its Legal Trends Report to better understand the most pressing issues and pain points facing legal professionals in these areas.

Data collected for the research doesn’t just shape the company’s product and business strategies; it also helps Clio educate its audience and build trust within the community by focusing on ways professionals can improve their legal practices. 

Data stems from a multitude of sources, including: 

  • Aggregated and anonymized data from tens of thousands of Clio users
  • A survey of 2,000 consumers
  • A survey of 2,507 legal professionals
  • A mystery-shop style assessment of 1,000 law firms

The research is then reused to create a vast ecosystem of buzz-generating content and initiatives, including a keynote presentation during the Clio Cloud Conference and media coverage.  

playback point

Don’t just use data to guide your content. Refer to it to inform all areas of your business, including product positioning and business strategy.

B2B Content Research Creates Closed-Loop Engagement

Agency Walker Sands surveyed 300 B2B marketers to help the broader community understand the future of their craft. The survey touched on a variety of topics, including the perceived value of content marketing, top goals for content creation and the key trends in format adoption and priorities.

Developed in-house by Walker Sands, the inaugural report was supported by a fully integrated, multi-channel distribution and promotional campaign that included: 

  • Email nurtures sent to 10,000+ contacts
  • Paid and organic social media
  • Retargeting ads
  • Blogs
  • Dedicated videos and GIFs

With approximately 650 downloads since its release, the report has sparked buzz across all promotional channels, including nearly 2,500 video views on social media and 11 PR placements, including on ZDNet.

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Get the most value out of your research investments by building an ecosystem of content around your data.