Ben Ard has spent the entirety of his career in B2B marketing. Since he joined Weave three-and-a-half years ago as its Senior Director of Demand, he has helped them grow their marketing-generated revenue by more than 1,000%. Ard continues to push the envelope and discover new and innovative ways of systematically scaling Weave’s marketing efforts.
With Ard’s help, Weave was able to identify people who had seen a demo of their product but decided not to purchase. Through a custom survey, the team managed to find out why they decided not to purchase before. Almost 50% of the people who filled out this survey agreed to enter into the sales cycle again because of the personalized, individual offerings.