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Category
SMB
Maestros
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Ben Ard
Weave
Brian Vass
Paycor
Carey Straetz
SurePayroll
Ben Ard
Senior Director of Demand
Ben Ard has spent the entirety of his career in B2B marketing. Since he joined Weave three-and-a-half years ago as its Senior Director of Demand, he has helped them grow their marketing-generated revenue by more than 1,000%. Ard continues to push the envelope and discover new and innovative ways of systematically scaling Weave’s marketing efforts.
With Ard’s help, Weave was able to identify people who had seen a demo of their product but decided not to purchase. Through a custom survey, the team managed to find out why they decided not to purchase before. Almost 50% of the people who filled out this survey agreed to enter into the sales cycle again because of the personalized, individual offerings.
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Brian Vass
VP of Sales and Marketing Technology
Brian Vass, VP of Sales and Marketing Technology at Paycor, constantly strives to solve difficult and burdensome challenges facing his GTM team and looks at the business impact of data to find creative ways to solve those issues.
Vass began using a data service to append the addresses of contacts for direct mailers. It also enabled Paycor’s reps to nominate accounts for advanced enrichment and ABM support. Vass’ efforts have resulted in:
- A lift in first-time appointments and pipeline created;
- Hundreds of new opportunities; and
- A dramatic lift in rep productivity.
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Carey Straetz
Director of Digital Marketing
As Director of Digital Marketing at SurePayroll, Carey Straetz has deployed conversion rate optimization strategies across the company’s marketing, E-commerce and product websites. This includes heat and movement map analysis, voice of customer collection and interactive test strategies.
The strategies proved wildly successful in optimizing the website and landing pages. Results include:
- Reduced headline copy that generated a 10% increase in quotes on small business websites;
- Improved customer journey pathing that resulted in an 86% increase in completions of self-enrollment through the last step of email confirmation; and
- Reorganized site-wide navigation that resulted in a 62% increase in self enrollments.
