The Syllabus:
Envoy is transforming modern workplaces into hybrid work and safely bringing people together so they can connect, collaborate and thrive. This company provides a flexible and safe work environment as offices around the world are navigating unexplored terrain. The Mx Group launched a fully integrated campaign in partnership with its media partner agency, GWA, to position Envoy as a market leader in hybrid workplace solutions. The awareness campaign — which is ongoing through 2022 — targets decision-makers and facilities administrators across the country.
Lesson Plan:
The design concept, which can be seen and heard in the form of digital, radio, television, print, out of home (OOH), over the top (OTT) and event sponsorship, is a result of swift and intense creative collaboration. The Mx Group’s creative and demand tactics melded with Envoy’s strategies to craft video and radio advertisements. The ad formats showcase Envoy’s solutions and products as the “people-centric” workplace that welcomes employees back to a smooth transition into the hybrid space. The design themes depict bright, upbeat animations and soundscapes where the characters seamlessly morph into their various work environments. Essentially, work is wherever the employee is connected, whether that is in the office at a collaboration station, at a coffee shop or at home.
Report Card:
Since the launch in July 2021
- 239 out of the 377 million impressions were delivered through digital, radio, television, print, OOH, OTT, event sponsorship and more
- After the initial 15 weeks of the campaign, Envoy saw a 51% increase in sales qualified leads
Report Card:
Since the launch in July 2021
- 239 out of the 377 million impressions were delivered through digital, radio, television, print, OOH, OTT, event sponsorship and more
- After the initial 15 weeks of the campaign, Envoy saw a 51% increase in sales qualified leads
