KILLER CONTENT
AWARDS
2025
CATEGORY
Reltio launched a sophisticated ABX (account-based experience) media campaign aimed at improving conversion rates, speeding up the sales funnel, and optimizing marketing spend. Targeting over 6,000 accounts, the campaign embraced a shift from marketing qualified leads (MQLs) to marketing qualified accounts (MQAs).
The strategy focused on key verticals—Financial Services, Life Sciences, Healthcare, and Insurance—with personalized landing pages, persona-driven banner ads, and segmented campaigns built in 6sense and integrated with their CRM. Advertising ran across 6sense, LinkedIn, and Google Discover.
As a result, Reltio established a high-performing ABX model, significantly strengthened its sales pipeline, and demonstrated the power of moving from a lead-based to an account-based strategy for scalable growth.
THE RESULTS
- 70% viewability through improvements in CTRs, CPCs, and CPMs
- 17% YoY increase in account engagement
- 12% YoY increase in new pipeline creation
- 20% increase in the actionable sales pipeline
- 10% increase in pipeline quality
- 50% reduction in closed-lost opportunities
- 20% increase in pipeline per BDR year-on-year
