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To align with Google’s increasing emphasis on visual content for SEO, BOL advised MITER Brands—a top U.S. window and door manufacturer—to integrate infographics into their B2B marketing strategy. These visuals targeted keyword-rich topics relevant to audiences like contractors and architects.

Strategic timing, such as releasing a hurricane window infographic before hurricane season, boosted engagement. Additionally, SEO-friendly practices like optimized alt-tags enhanced the visibility of the content, making infographics a key driver of increased search traffic and audience engagement for MITER.