Derek Slayton
Demand Gen Report: How has the B2B CMO role changed and evolved over the last year or two? Derek Slayton: I think recently, and prior to recently, it has changed dramatically from the arts and crafts department to being inside revenue and more measurable things. I think in the last year and a half that […]
Brad Gillespie
Demand Gen Report: How has the B2B CMO role changed/evolved in recent years? Brad Gillespie: Being data literate was once something that marketing leaders could “outsource”’ to operations or the analytics team. Now, it’s a liability for the CMO to not have a firm understanding of the “data of marketing.” The rise of “CX” has […]
Allison MacLeod
Demand Gen Report: How has the B2B CMO role changed/evolved in recent years? Allison MacLeod: The B2B role has certainly changed in recent years from a leader who was somewhat representative of being brand first to now having, not only a seat at the table, but also responsibility for being a revenue driver of business. […]