Demand Gen Report


Above All, Marketers Want Access To Quick Content From Top Influencers

There’s no playbook for putting on a virtual event during a pandemic. There is no past data to refer to, no best practices to implement and no way to know what works and what doesn’t. While that presents some challenges for event marketers, it also opens up a world of opportunity to try new things, take some risks and experiment.

To get a better idea of what attendees want out of a virtual event, we surveyed 170+ marketers and asked for their opinions on formats, content and more! Below you’ll find some standout stats from the research – stats you can refer to when developing your own virtual event.

Marketers already know what they want to see.

Prefer keynotes from top influencers and industry thought leaders at virtual events
Favor discussions on facing specific challenges with topical experts
Look for lessons on the latest technology and solutions to achieve business results
Keep your content 
short and sweet.


of marketers don’t want to sit in on long sessions and prefer sessions to be less than 45 minutes in length

*Of that 87%, 30% prefer sessions to max out at 20 minutes. 

provide examples.


of marketers believe real-world examples or case studies of solutions in action are the most valuable way to learn more about the latest technology and solutions during a virtual event.

Marketers want to network and learn.

Respondents noted they want facilitated discussions base on:

When the event ends, they want to continue learning!

0 %
said they are willing to join monthly virtual roundtables on specific topics, industries or roles post-event.
0 %
said they would like to keep in touch with peers via online mentoring communities in Slack and/or LinkedIn Groups
Presented By:
OCTOBER 26-28, 2020

Grab your pass for the annual B2B Sales & Marketing Exchange taking place virtually on October 26-28. Join over 1,500 other B2B sales and marketing execs for three days of content on revenue marketing, demand gen, ABM, channel marketing, and more!

Use code OFFERLIST25P for 25% off your pass!

Follow Us On

Ⓒ 2024 Emerald X, LLC. All rights reserved.