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Above All, Marketers Want Access To Quick Content From Top Influencers
There’s no playbook for putting on a virtual event during a pandemic. There is no past data to refer to, no best practices to implement and no way to know what works and what doesn’t. While that presents some challenges for event marketers, it also opens up a world of opportunity to try new things, take some risks and experiment.
To get a better idea of what attendees want out of a virtual event, we surveyed 170+ marketers and asked for their opinions on formats, content and more! Below you’ll find some standout stats from the research – stats you can refer to when developing your own virtual event.
Marketers already know what they want to see.
87%
*Of that 87%, 30% prefer sessions to max out at 20 minutes.
86%
Marketers want to network and learn.
When the event ends, they want to continue learning!
Grab your pass for the annual B2B Sales & Marketing Exchange taking place virtually on October 26-28. Join over 1,500 other B2B sales and marketing execs for three days of content on revenue marketing, demand gen, ABM, channel marketing, and more!
Use code OFFERLIST25P for 25% off your pass!
