Demand Gen Report

The B2B CMO Balancing Act

The role of the CMO has drastically changed over the last decade as the marketing function has gained a more extensive responsibility of driving revenue. Today’s CMO is transforming into a role that homes in on brand storytelling, strong talent retention and team building, being inside the revenue and focusing on customer experience and leveraging your tech stack.

As the CMO role continues to be observed under the microscope  — and some companies questioning its value — 13 CMOs and VP’s of Marketing from some of the fastest-growing brands in B2B are detailing ways to drive revenue and increase growth while bringing more value.

Read on to learn from 13 leaders in the industry as they share key observations, tips and best practices for practitioners in the B2B marketplace.