Practitioners & Experts Share Predictions For Avoiding The Tech Rabbit Hole In 2019 & Focusing On Cross-Department Goals
Navigating the current tech landscape can make marketers feel like they’re falling down a rabbit hole. But there is one constant in the mad world of martech: marketing automation systems are the central location for go-to-market strategies, and B2B organizations are looking to focus their efforts on cross-department goals to maximize investments.
Learn from 11 industry practitioners about the marketing automation platforms they use, what they find critical to their day-to-day efforts, as well as their New Year’s resolutions for their tech stack. Plus, get advice from four analysts in the marketing automation space on how B2B marketers can maximize the use of their MAP in 2019.