Throughout May 2023, the campaign featured a dynamic real-time AI billboard activation and tapped its global influencer marketing team to expand its audience reach. Each day for 10 days, the team reviewed daily headlines and selected five that matched campaign goals to put into an AI image generator. Once generated, the image was passed to SAP’s creative agency’s digital artist for inspiration. The result was an original image symbolizing business resilience in the face of unpredictability. By 9 am ET, the unique AI-inspired image graced billboards at locations such as NYC Times Square, Atlanta and Los Angeles/Staples Center. SAP then harnessed the power of its influencer community, carefully curating 17 individuals with engaged followers, to amplify the campaign.