Channel/Partner Marketing

Sage works to provide businesses with software and services that are simple and easy to use. With more than 1,000 partners globally, the Sage Partner Program allows its partners to provide exceptional value in their solutions and offerings to their various customers. To better connect with and educate its partners, the company teamed up with Unreal Digital Group to launch The Marketing Accelerator series.

The Marketing Accelerator Series is designed to educate and enable partners on basic marketing tactics to ensure they’re successful in their co-marketing efforts within the Sage program. Each month for 12 months, Sage delivered a 30-minute webinar focused on various marketing foundation topics. Each webinar featured actionable resources exclusive to Sage partners, helpful quick tips and guidance on marketing tactics and an accompanying comprehensive playbook for partners to reference in their day-to-day marketing activities.

The Marketing Accelerator Series saw:

  • 600 unique partner participants globally;
  • More than 100 internal Sage employee participants;
  • Launches in North America, Europe, the UK, South Africa and Australia; and
  • A 125% increase in partner utilization of MDF funding and partner campaign utilization.