Mastercard is a global technology company in the payments industry. The company strives to put itself into the shoes of the end user to identify issues that are critical to success and provide empowering solutions. To bring that vision to life, it launched the Mastercard Cross-Border Services demo.
The interactive demo illustrated scenarios from the lives of three realistic representations of Mastercard’s end users sending cross-border payments. It captured the challenges they’re likely to face during the process and demonstrated how Mastercard Cross-Border Services can help solve them. The demo featured unique user experience designs, engaging user flows and media-rich content.
With more than 148 leads generated, 671 visitors and 1,878 opens in 2023, the demo has provided incredible value alongside foundational sales materials, in sales pitches, in lead nurture campaigns and at marquee trade shows and events in the industry.
