Multi-Touch Campaign

Intellimize is an experience optimization and personalization SaaS platform that uses AI to dynamically personalize website experiences across the entire buyer’s journey. The company hosted Convertapalooza, which was the “backbone” of its 2023 summer integrated marketing campaign.

Capitalizing on the summer concert theme, Intellimize transformed its messaging, email, advertising and trade show presence to be all about Convertapalooza throughout the summer. The campaign kicked off with a few sponsored trade shows that showcased the Convertapalooza theme with t-shirts, slap bracelets, flower crowns, beer koozies, posters and tattoos. Then, the company used a blog, LinkedIn ads and email to promote both its virtual conference and downloadable concert lineup poster. To cap it off, Convertapalooza commenced with its own self-hosted virtual Convertapalooza conference followed by a CRO Geek Afterparty for its online CRO Geeks Slack community.

The entire Convertapalooza campaign generated 561 net new leads, 55 demo requests and 49 new business opportunities.