Interactive Content

Activate Marketing Services provides content-powered lead and marketing services for business technology marketers based on a unique combination of buyer insights and high-performance content. Activate’s Tech Score is designed to empower B2B buyers to assess their needs through an engaging and interactive format.

Tech Score is a bottom-funnel tool that presents users with a 10-question interactive quiz developed collaboratively with client input and approval. Driven by a real-time scoring algorithm, Tech Score places leads on a 50-point scale to align content delivery with the self-selected pain-points of the user and positions them within the appropriate buying stages. Tech Score entries undergo tele-verification, securing verbal consent from users for receiving outreach and phone calls from clients.

The Tech Score methodology has captivated both prospects and buyers across various Dell programs, leading to 5,122 downloads from qualified respondents.