Uptempo created a five-video series focused on Beth, a fictional CMO with a dysfunctional marketing team. She’d scramble to find all the right spreadsheets before board meetings and campaign meetings often went sideways when it turned out that everyone is working off different versions of the plan. Beth’s marketing team needed a little more budget to hit their targets… until the CFO told her that she’s actually underspending for the quarter. Despite the dollars, focus and process improvements she’s poured into marketing activation over the years, Beth still can’t align the planning process with the outcomes themselves. She desperately needs one view of her marketing operations, and the video series outlines how she solves those common problems.