Splunk + TechTarget

Trail: Research-Based Content

The Route:

The “What’s Your Data Really Worth? Economic Impact of Data Innovation” campaign’s goal was to create and market original research-based content that showed how companies are innovating with data and quantified the economic benefits of doing data innovation “right.” Splunk partnered with TechTarget to engage its target audience through data and quantitative proof. Throughout the year-long campaign, the companies developed original custom research and content, including:

  • Global report with regional and industry highlights
  • Custom campaign landing page
  • A “bite-sized” executive summary report
  • Web-based data self-assessment calculator
  • Instagraphics from reports for social
  • A webinar series featuring Enterprise Strategy Group analysts

The companies also created multiple connected reports with Enterprise Strategy Group to help their audience assess and understand the current state and economic impact of data innovation across multiple markets.

The Peak:

By putting the interests of the customer first, Splunk has made a huge impact on its thought leadership and brand acceleration. Splunk demonstrated its commitment to excellence, innovation and quality. The overall campaign represents Splunk’s highest-driving campaign.