Paycor created Perspectives+, a campaign created to grow and support underserved audiences in its partner channel. Perspectives+ featured an in-depth initiative to help illustrate the importance and benefits of a more diverse and inclusive workforce, while also providing the resources needed to put change into action. Prior to the launch of Perspectives+, the company created a series of assets, including:

• A microsite that would house the initiative with regularly updated resources
• A monthly newsletter that would serve as a digest of the most recent assets created with a linkback to the entire library
• Monthly impactful articles based on data or research within the DE&I landscape
• A webinar to provide learnings and actionable tips to enacting change
• An actionable template, checklist or worksheet that a partner or their client could use to apply the learnings to their organization