NetLine Corporation

Trail: Research-Based Content

The Route:

NetLine’s “2022 State of B2B Content Consumption and Demand Report” for marketers consolidated 4.6 million first-party registrations and 115 million buyer attributes into actionable takeaways. NetLine’s sixth annual report armed marketers with the data-backed trends to inform and optimize their content-centric lead generation programs to drive meaningful engagements and increase pipeline generation. Included in these key insights was the discovery that E-books were 4.8X more likely to be requested compared to white papers, C-Level demand rose 15.8% and the average time it took for professionals to consume content rose from 29.7 hours to 33.3 hours — a 12% jump YOY. The flagship report featured a full analysis of buyer-level intent data, distilled via more than 72K first-party-sourced confirmed projects from buyers across the B2B landscape.

The Peak:

The report generated more than 1,400 leads while influencing $1.54M in opportunities YTD.