Trail: Sales Enablement Content

The Route:

Marketron released a website, Aspire, which features content that aims to inspire, upskill and empower broadcast and media sellers. Salespeople and sales managers can find a rich supply of content to help them overcome advertiser challenges as well as prospect, pitch and sell smarter. This library of resources features linear and digital assets, and content includes four pillar categories: Sales Ideas, Ad Categories, Creative and Trends & Tools. Since it’s a fast-changing industry with many factors impacting it, the company needed to develop relevant content consistently, publishing at least eight new pieces of content per month in the categories of:

  • Blog posts
  • E-books
  • On-demand webinars
  • Case studies
  • Tool kits for managers
  • Infographics
  • Interactive content
  • Podcast episodes

The Peak:

The site had a 1.75% bounce rate for 2022. In year-over-year performance, Aspire increased:

  • Page views by 63%
  • Visitors by 86%
  • Subscribers by 126%
  • Pageviews per session by 57%
  • Average engagement time by 165%