The pandemic and post-pandemic environment put a spotlight on the future of the office and what the return to office looks like. JLL’s campaign’s purpose was to answer key questions, provide practical advice and educate on solutions that prove JLL is best positioned to help current clients and prospects. The campaign featured high-value gated content, SEO-optimized ungated content, a digital landing page optimized for organic search, a bi-weekly email, virtual events, proactive PR (where possible), sponsored content/promotion in industry publications, organic and paid social and paid search.