2022

Killer Content Awards

Category: Sales Enablement Content

The Syllabus:

Yeager Marketing helps the world’s leading B2B technology companies streamline customer acquisition and accelerate growth. Dell Technologies Client Solutions Group (CSG) was interested in expanding the idea of an existing 2D online experience created for its sellers and partners. This experience focused on increasing sales activity for their client solution group (CSG) products. Frequently competing for mindshare against other selling opportunities, Dell had the goal of cutting through the clutter to drive seller and partner participation, engagement and training.

Lesson Plan:

Yeager worked with Dell to develop the strategy resulting in an interactive 3D website containing five virtual environments to explore. Each virtual environment features products and a design theme that aligns with a designated persona and/or attached products. The interactive functionality invited site visitors to access available content and training videos, download enablement materials and view 3D renders of products. The experience was promoted through a series of emails, promotional flyers and a scavenger hunt incentive that encouraged users to explore each environment.

Report Card:

The experience resulted in:

  • Thousands of site sessions
  • Hundreds of clicks
  • A boost in average time spent on page

 

 

Report Card:

The experience resulted in:

  • Thousands of site sessions
  • Hundreds of clicks
  • A boost in average time spent on page

 

 

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