The Syllabus:
The TrustRadius “B2B Buying Disconnect” is an annual research report that reveals year-over-year changes in business technology buying and selling. In 2021, a total of 1,134 people responded to the survey report, which broke down to 907 buyers and 227 vendors.
Lesson Plan:
The report revealed that buyers are demanding self-service options that not all vendors offer. In a market where most interactions are online, buyers are increasingly concerned about data privacy and security—enough to ruthlessly cut products from their shortlist. They’re also frustrated by the marketing tactics that vendors love to use.
The “B2B Buying Disconnect” exposes these gaps and helps vendors learn how to market better in the ever-changing world.
Report Card:
Through promotional efforts, the report has:
- More than 10,000 unique views
- Citations in major publications, such as Business Insider, Sales Tech Star and Forbes
Report Card:
Through promotional efforts, the report has:
- More than 10,000 unique views
- Citations in major publications, such as Business Insider, Sales Tech Star and Forbes
