2022

Killer Content Awards

Category: Video

The Syllabus:

Toshiba Global Commerce Solutions proved why they are the global market share leader in retail store technology. In 2021, the company launched an innovative “Wow Video Series” to highlight its product’s capabilities. With the help of Three Post, a home improvement store, Toshiba products were put to the ultimate test to showcase their durability and strength against… just about anything.

Lesson Plan:

With the “WOW” factor topic in mind, Toshiba put their money where their mouth is and instead of telling customers how resistant its products are… it decided to show them. The company released five entertaining YouTube videos where Toshiba products survived many dangerous conditions. These episodes were designed to be highly energetic, watchable and shareable for brand awareness and promotion on social media, future events and for use in various sales enablement tools. The company authentically engaged its social media followers, opening the door to more curious and personal conversations.

Report Card:

Since launch in December 2021:

  • 2,250+ views and climbing in the first two weeks of submission
  • Average CTR of more than 10.5%
  • 14.6% global demographic views via subtitle translations — capturing a worldwide audience
  • An increase in video shares and impressions from employees, partners and buyers from all over the globe

Report Card:

Since launch in December 2021:

  • 2,250+ views and climbing in the first two weeks of submission
  • Average CTR of more than 10.5%
  • 14.6% global demographic views via subtitle translations — capturing a worldwide audience
  • An increase in video shares and impressions from employees, partners and buyers from all over the globe