2022

Killer Content Awards

Category: Interactive Content

The Syllabus:

The Pedowitz Group is a strategy-to-execution consulting group that enables businesses to blaze new trails and deliver groundbreaking results in a digital world. In 2021, the internal marketing team at The Pedowitz Group made customer experience a priority across all channels and campaigns. One of their strategies was to lower the barrier to conversion for their ICP.

Lesson Plan:

The Pedowitz Group launched an interactive campaign featuring chat bots and dad jokes. The initiative involved:

  1. Removing all content forms from its website in favor of chatbot asset delivery via Drift
  2. Embedding calendar CTAs vs “contact us” CTAs on product pages to immediately book calls with sales via Calendly
  3. Creating chat experiences to humanize the brand using dad jokes
  4. Designing unique chatbot experiences for known customers and ICP accounts based on intent data from 6sense

Report Card:

As a result of these tactics, The Pedowitz Group was able to:

  • Increase contact us form conversion by 10% (YoY comparison) due to lowered barrier to book meetings
  • Acquire net-new logos with deals 2x to 3x the average sale price of marketing-sourced bookings
  • Double marketing’s attribution to revenue in comparison to the last five years’ contribution percentage average.

Report Card:

As a result of these tactics, The Pedowitz Group was able to:

  • Increase contact us form conversion by 10% (YoY comparison) due to lowered barrier to book meetings
  • Acquire net-new logos with deals 2x to 3x the average sale price of marketing-sourced bookings
  • Double marketing’s attribution to revenue in comparison to the last five years’ contribution percentage average.

Follow Us On

Ⓒ 2022 Emerald X, LLC. All rights reserved.