The marketing team from Tata Consultancy Services (TCS) Communications, Media and Information Services (CMI) sector wanted to empower its sales team to thrive in the transition from a face-to-face sales process. Historically, CMI conducted all its pitches in person, so the team was tasked with combining virtual and physical engagements to alleviate remote/digital fatigue for clients and the sales team.
Instead of handing its sales team content assets and tools, the marketing team helped educate the sales team by: