Shell Aviation (SAV) was always the partner of choice for airlines, but SAV realized it needed to evolve its offerings to meet the rising demand for sustainable travel. To aid the aviation industry’s decarbonization ambitions, SAV needed to credibly build awareness of its sustainable solutions among key decision-makers in the airline business.
SAV leveraged an ABM strategy and developed “Shell Flightpath,” a digital home for a series of video interviews between environmental journalist Joel Makower of Greenbiz and senior experts from The Nature Conservancy, Environmental Defense Fund, Everland and other aviation sustainability leaders, along with Shell executives. Each interview informed a nurture stream of content, including infographics and video animations.
Through the campaign, SAV:
Through the campaign, SAV: