2022

Killer Content Awards

Category: Audio Content

The Syllabus:

Mission Produce is the global leader in the worldwide avocado business. Mission’s monthly podcast called “For the Love of Avocados” focuses on all things avocados by interviewing expert guests on big topics affecting the produce industry, while tying it back to the green superfood. “For the Love of Avocados” is a first-of-its-kind podcast, delivering industry intel in an informative and engaging format in order to connect with diverse audiences, from customers to consumers, to stakeholders, to the everyday avocado lover.

Lesson Plan:

Mission created the “For Love of Avocados” podcast to answer burning questions and provide audiences with industry insights and expertise that only an avocado expert like Mission could provide. Intended to spur conversation, “For the Love of Avocados” brings together health experts, athletes, business leaders, entrepreneurs, farmers and other industry experts in dynamic and informative interviews. The topics range from the avocado supply chain to the relationship between brain health and nutrition.

Report Card:

Since its launch in February 2021:

  • “For the Love of Avocados” has published 10 episodes
  • Episodes have grown from 400 listens in the premiere episode to the most popular receiving more than 5,000 listens an episode

 

 

Report Card:

Since its launch in February 2021:

  • “For the Love of Avocados” has published 10 episodes
  • Episodes have grown from 400 listens in the premiere episode to the most popular receiving more than 5,000 listens an episode