2022

Killer Content Awards

Category: Packaged/Bundled Content

The Syllabus:

Grundfos is committed to the development and innovation of pumping technology that pioneers solutions to the world’s water and climate challenges while improving the quality of life for people everywhere. The company wanted to enhance its presence in the Americas with a formal headquarters campus to increase sales conversions and retention. Grundfos partnered with The Mx Group to imagine and manifest an experiential, immersive installation throughout its Brookshire facility.

Lesson Plan:

Starting in September 2020, the project stages included a discovery and strategy phase where the team gathered valuable insights and stories from Grundfos’ stakeholders. Then they cultivated a concise list of desired impacts to drive the right visitor touchpoints in the building. The insights influenced the messaging and content strategy that inspired the overall design and immersive elements.

The Brookshire campus experience opened its doors in May 2021. It is a once-in-a-lifetime experience for marketers to interact with and journey through a physical representation of a brand.

  • Visitors enter the Brookshire campus and navigate through exhibits that transport them through Grundfos’ mission with the assistance of videos, detailed stories, artifacts and touchscreen technology.
  • One such display titled, “The Weight of Water,” demonstrates the dramatic impact of water availability. The exhibit allows visitors to almost literally walk in the shoes of a woman or child that must journey 3.5 miles a day while carrying a five-gallon jug of water. The exhibit asks participants to pick up a jug and, “imagine carrying that for miles, every day, just for water.”
  • The finished product is more than just a pump manufacturing museum. It is a living, multimedia experience that allows Grundfos’ employees, visiting customers, prospects and critical channel partners to dive deep into its innovative designs and swim in Grundfos’ vision of the future.

Report Card:

Grundfos and The Mx Group crafted multiple designs into the blueprint of the campus including:

  • Digital interfaces
  • Video compilations
  • Imagery, conceptual designs
  • Storyboards
  • Copywriting
  • Graphic elements

Report Card:

Grundfos and The Mx Group crafted multiple designs into the blueprint of the campus including:

  • Digital interfaces
  • Video compilations
  • Imagery, conceptual designs
  • Storyboards
  • Copywriting
  • Graphic elements

Follow Us On

Ⓒ 2022 Emerald X, LLC. All rights reserved.