Demandbase is a go-to-market platform for B2B companies that realized users wanted more digestible content with videos at the forefront. Enter DBTV (Demandbase TV), an on-demand streaming hub where audiences can consume relevant content geared toward sales and marketing personas and customer journeys. However, the challenge wasn’t to just create one video and be done… it was to launch a multitude of fresh B2B content for Demandbase customers.
DBTV is the first B2B streaming service in the industry and was launched with 70+ pieces of original content. The goal is to serve up the right content at the right time in an entertaining fashion.
Content includes:
Since launching in August 2021:
Since launching in August 2021: