2022

Killer Content Awards

Category: Packaged/Bundled Content

4

The Syllabus:

Demandbase is a go-to-market platform for B2B companies that realized users wanted more digestible content with videos at the forefront. Enter DBTV (Demandbase TV), an on-demand streaming hub where audiences can consume relevant content geared toward sales and marketing personas and customer journeys. However, the challenge wasn’t to just create one video and be done… it was to launch a multitude of fresh B2B content for Demandbase customers.

Lesson Plan:

DBTV is the first B2B streaming service in the industry and was launched with 70+ pieces of original content. The goal is to serve up the right content at the right time in an entertaining fashion.

Content includes:

  • “I’m Thinking Of” — A thought leadership interview series talking to B2B experts on today’s hot topics.
  • “What Customer Success Really Looks Like” — Demandbase customer stories highlighting their specific successes and paths to ROI.
  • “Sunny-Side Up” — A podcast where marketing and sales leaders discuss industry trends.

Report Card:

Since launching in August 2021:

  • 10,000 views on DBTV within the first month of launch
  • More than 150 fresh pieces of video content streamed
  • A cumulative number of more than 30,000 views

Report Card:

Since launching in August 2021:

  • 10,000 views on DBTV within the first month of launch
  • More than 150 fresh pieces of video content streamed
  • A cumulative number of more than 30,000 views