Vyond was looking for a way to cut through the virtual noise in buyers’ inboxes and engage its target buyers with memorable marketing.
The company’s marketing and sales teams collaborated to produce animated videos of sales reps introducing themselves and the product, personalizing the experience for each individual buyer. The animations allowed Vyond to create a video template in-house that sales reps could iterate on or update to engage buyers based on their unique needs and interests.
Increased open and reply rates from outbound sales campaigns
A 15% increased play rate
An 80% increase in video engagement
Sales teams can create customizable video templates that can be tailored for individual buyers with specific pain points. Imagine playing No Man’s Sky where the planets are procedurally generated based on the player’s interests in other games.