2021 Killer Content Awards

Account-Based Marketing Campaign 
Finny

The Challenge

When Covid-19 disrupted the world, TATA Technologies needed to prioritize business considerations for cost-effective recovery as cash-flows were at an all-time low.

The Content

The company conceptualized the “Restart, Stabilize, Thrive (ReSeT)” campaign to address COVID-related challenges in the automotive, aerospace, construction and heavy machineries industries. The campaign helped companies restart their factories, supply chain and operations, and offered specific solutions that addressed digital readiness across the enterprise value chain and highlighted the need for redesigning vehicles and interiors.

The Scoreboard

  • 170,000+ impressions on social media
  • 3,500+ relevant industry audiences engaged
  • NPS score improvement of 70%
  • 170+ qualified leads registered
  • 14 opportunities that built a pipeline of more than $3,000,000
  • 2 opportunities converted for an annualized total contract value of around $1,100,000
  • The campaign was identified as a best practice by Frost & Sullivan

Cheat Code

In light of volatility or adversity, focus your content on providing timely and thoughtful guidance. Trading product-focused content for consultative resources can show clients and prospects that helping them is your priority. This helps build trust and could lead to revenue results down the road. Don’t forget: Two players are better than one and this level of partnership can pay off big time for your business.

Deep Dive