Service Fusion was looking for a way to increase its number of MQLs within its buyer personas and increase conversion rates with short-form content.
Service Fusion partnered with SmartBug Media to create short-form content offers that improved its ability to target buyers earlier in the decision-making journey. The “7 Ways To Obtain More Online Customer Reviews” checklist played a significant role in the overarching campaign, which included landing pages, a ‘Thank You’ page, promotional emails, blog posts designed to nurture leads and social media campaigns to promote products and services.
4,144 sessions derived from the campaign
80 new contacts
28,091 influenced contacts
184 closed deals
274 call-to-action clicks and 417 email clicks
164 landing page submissions
297 new visitor sessions
Fill your buyer’s journey with a multitude of content offerings and formats. Doing so will provide various avenues for buyers to engage, enter your funnel and become qualified. Lara Croft is known for using a wide array of tools and gadgets to safely navigate ancient tombs, and marketers should too!