Service Fusion partnered with SmartBug Media to create short-form content offers that improved its ability to target buyers earlier in the decision-making journey. The “7 Ways To Obtain More Online Customer Reviews” checklist played a significant role in the overarching campaign, which included landing pages, a ‘Thank You’ page, promotional emails, blog posts designed to nurture leads and social media campaigns to promote products and services.
Fill your buyer’s journey with a multitude of content offerings and formats. Doing so will provide various avenues for buyers to engage, enter your funnel and become qualified. Lara Croft is known for using a wide array of tools and gadgets to safely navigate ancient tombs, and marketers should too!