It’s difficult to reach out and engage the C-level executives in charge of buying decisions. They’re often blocked by gatekeepers, drowned in other offers and have a ton of projects on their plate.
One Inc. sent C-level execs at 200 target accounts a custom-tailored wooden box with the company names laser-engraved on the exterior. Inside each box was a highly personalized video message from One Inc.’s CEO that addressed the professional by name and gave a quick overview of how One Inc. could benefit their business. To access the personalized gift element of the campaign, a card reinforcing the call-to-action with a QR code was placed inside each box, allowing execs to scan and receive their personalized gifts and book follow-up meetings.
More than 200X ROI generated from outreach to 200 target accounts
Additional 11 new opportunities added to the pipeline
In the world of personalized outreach, there’s no such thing as too much — in fact, the more personalized you can make a campaign, the better. After all, your favorite Animal Crossing villager isn’t going to give you their picture if you give them items they don’t like.