2021 Killer Content Awards

Design Concept & Theme
Finny

The Challenge

When Google announced the death of the third-party cookie, the marketing world was turned upside down. What would it mean for their brands and how could they respond? GumGum wanted to provide answers in an easy (and entertaining) way.

The Content

“Cookie Crumbling Ski Mountain” is an interactive experience designed to educate marketers about how they can live in a cookie-less world. As users venture down the mountain, they can click on interactive hot spots that reveal how GumGum’s contextual intelligence tech can help them move forward. When users reach the end of their journey, they can download a themed recipe book and even submit their information for a fun, baking-themed package.

The Scoreboard

  • 270 visitors
  • 631 total opens
  • 631 page views
  • 115 responses

Cheat Code

The best videogames aren’t just designed well; they have a compelling story that holds your attention and keeps it. Interactivity can create relevant content “rabbit holes” that get your audience invested in your story.

Deep Dive