“Bottomline’s Big Night In,” was a family-friendly virtual comedy hour developed in partnership with The Second City. The event replaced the typical private dinner Bottomline would hold during AFP and included the following components:
- A SnapApp form to gather attendee information
- A direct mail giveaway that included a Grubhub gift card, popcorn, candy, metal straws and glow sticks
- A 45-minute “show” that included finance-themed skits
The social component of the campaign encouraged attendees to share photos of the event with the hashtag #BTCares. If Bottomline reached 100 social posts with the hashtag, they pledged to donate $10,000 to Global Giving, an organization on the front lines of the pandemic.