Design Concept & Theme
The Challenge
During the peak of the pandemic, in-person events were canceled, and many people were craving connection. Bottomline wanted to create a virtual experience aligned with the Association of Financial Professions’ (AFP) virtual event that not only engaged key customers and prospects but also humanized the brand.
The Content
“Bottomline’s Big Night In,” was a family-friendly virtual comedy hour developed in partnership with The Second City. The event replaced the typical private dinner Bottomline would hold during AFP and included the following components:
- A SnapApp form to gather attendee information
- A direct mail giveaway that included a Grubhub gift card, popcorn, candy, metal straws and glow sticks
- A 45-minute “show” that included finance-themed skits
The Scoreboard
- 61 out of 80 Tier-1 financial institutions joined the live event (with their families)
- 136 toolkits were shipped to audience members
- 104 customer attendees joined live
- 750+ #BTCares interactions
- 50 social pictures shared
- $10,000 donated to GlobalGiving
Cheat Code
Even the biggest videogame fans crave realism. It’s why The Sims is so popular! When exploring campaign themes, think of ways you can make your brand more “real” and “human” for target audiences.
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