With an abundance of case studies for its most popular product, Control M, at its disposal, BMC wanted to find a creative way to get this older, but still relevant, content in front of its audiences.
In addition to the case studies, the company repurposed other existing content — such as PDFs, videos and podcasts — into an interactive Ceros case study portfolio that launched in December 2020.
2,800 interaction clicks in two months
Officially BMC’s most popular and compelling case study
Successful marketing campaigns don’t always require a ton of manpower and lofty investments — repurposing the tools already in your arsenal can be just as powerful as new content. You don’t need to buy a new shovel in Animal Crossing when you can reinforce your existing one with stone.