ActiveCampaign wanted to create a campaign that bought happiness and cheer to the holiday season during an incredibly uncertain year. While entertaining and engaging audiences were key, the company also wanted to build connections with prospects and provide helpful insights that built credibility.
Tapping top marketing influencers, ActiveCampaign created and curated a set of recipe cards that represented different courses of a meal. This festive feast, of course, was mapped to the customer journey and marketing funnel. Recipe cards were “served with” in-house automation recipes. To wrap it up, ActiveCampaign hosted a yule-log fireside chat with Ann Handley, Chief Content Officer of MarketingProfs, a beloved figure in the B2B world.