B2B Marketing

2021 didn’t go exactly as planned, did it? It’s been two years full of challenges, pivots and the unpredictable, but one thing remains certain: Our community has become more creative, fearless and resilient in the face of adversity. For this year’s edition of our annual B2B Marketing Resolutions piece, we asked some of our friends in the B2B community to share what they learned throughout the past few years, as well as what they’re excited for in 2022.

Lindsay Tjepkema


Lindsay's Resolutions:

Alisa Groocock


My professional resolution for 2022 is to be the kind of ABM resource that I wish I had when I was starting out as an ABM leader.

Tracy Kraft


Tracy's Resolutions:

Jon Russo

B2B Fusion

Being disciplined, being persistent and changing are all very challenging things to do, but necessary.

Lisa Maxwell


Lisa's Resolutions:

Chi Johnson


I need to focus just as much on scheduling and programming rest into my life.

Christina Kay


Christina's Resolutions:

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