Shameer Aerkulangara created a global “brand to demand” B2B media/marketing practice at MediaCom, which reflected shifts toward customer centricity, revenue accountability and technology-enabled, data-led decisions. A brand-to-demand strategy aims to create data-informed journey frameworks, eliminating silos between Brand, Demand and Field, providing a single view of the customer.

Aerkulangara’s efforts won several new accounts/remits for the “brand to demand” offering, including Google and VMware, totaling new business value of more than $60 million. He achieved more than 25+ ROAS for E-commerce digital in North America or Dell Tech Medium Business, expanded the model to four key international markets across APAC, EMEA and LATAM with more than 14+ ROAS and performance improving significantly quarter on quarter.