Peter Weingard sees an opportunity to differentiate Wipro from competitors by owning a whitespace that is much more anthemic, inspiring and powered by aspirational human ideals rather than utilitarian transactions. The team’s innovative strategy is to draw inspiration from best-in-class B2C technology companies to stand out in a traditional B2B enterprise technology marketplace by telling an emotional story that’s both human-centric and inspiring. A key component of the new campaign is talent branding in a competitive market. The employee documentaries were a shining example of how the campaign came to life.

The campaign has received kudos from the analyst community, partners and from internal teams around the world.