Megan Gray is an exceptional marketer. By leveraging deep research and audience acquisition strategies, not only does she create beautiful content, but she also develops strong pieces aligned to targeting objectives.
The 2021 Dreamforce direct mail journey was created by the Salesforce ABM team to help the field continue engaging its top influencers and decision-makers, showcase account-specific Customer 360 innovation and reinforce key announcements, investments, philanthropic efforts and innovations — all while recreating the experience of the in-person event for virtual participants. A brochure-style fold-out explained the reason behind each gift, all sourced from companies upholding similar values as Salesforce and using their business as a platform for change. It describes how to tune in to the event on Salesforce+ and outlines its commitment to sustainability.
Gray’s artwork made for the live Dreamforce event guided the overall design of the kit. Both the box and swag designs are influenced by the “growth” messaging of the event — putting flowers and foliage at the forefront. With colorful, creative swag boxes consistent with the in-person environment, and intentional messaging to match, the team was able to deliver the charm of Dreamforce to its top prospects.
Gray’s work on the campaign reached more than 4,000 event attendees with positive mentions and excitement on social. This initiative doubled Salesforce’s marketing contribution goals with more than $100M in influenced pipeline.